For a few years now, progressive web apps have been touted as the future. Several experts believe that this technology is poised to change the way web applications are used. And with this, also comes along the notion that PWAs offer several benefits.

Before we dive into the many benefits these apps provide, let us get familiar with the concept briefly.

Progressive Web App

Progressive web apps are websites that take advantage of the latest technological capabilities to offer enhanced user experiences with features like push notifications, offline access, and the ability to activate various features in browser tabs.

To simplify, PWAs are mobile apps that can be accessed through any browser. Unlike a conventional web page, PWAs are designed with a more responsive design in mind.

PWAs have grown in popularity to a great extent in recent times. Therefore, several tech companies have started to invest in these apps.

Top Benefits of Progressive Web Apps

As iterated all through this blog, PWAs offer several benefits that enable businesses to drive home better productivity and increased user engagement. Here are a few of them:

Same Site for All Devices

With PWAs, users can open a website on a computer, phone, tablet, or any other device by merely clicking on the link. When these applications are accessed, users are welcomed with a customized experience of the device.

As PWAs render similar experiences across multiple devices, the features supported by each device’s browser are supported.

Better Reach

Mobile and tablet users are increasingly engaged with the apps they use regularly. As a result, they spend a large amount of time interacting with these apps. PWAs are generally used as the mobile version of an app by native app users. They are also often used as a link to the full website for potential new visitors.

The big positive here is that clients do not have to install anything or sign in to an account to access the PWA. They are needed to immediately click on the link and start interacting with the app.

Offline Working Apps

The best example of the significance of offline apps is the popular brand Starbucks. They launched an interactive in PWA back in 2017 providing offline access and smart animations.

In very little time following this, their daily active app users doubled. While building an application that provides a good experience, one also needs to ensure that it runs smoothly even in offline mode. This feature is very much essential for mobile app users who are often at the receiving end of a weak internet connection.

Engage Users with Push Notifications

It is not easy to reach out to regular mobile app users via email or other online marketing tools for that matter. However, as PWAs are web-based, users can get updates for the app by just visiting the browser.

Push notifications are features of PWAs that can impact the sales of an app significantly. Popular platforms like Twitter launched their PWA based on this dynamic feature. When this happened, Twitter got a boost of more than 70% in pages.

These types of boosts allow business organizations to build an engaged following while also providing leeway for third-party developers to communicate with the users.

Building a Single App for Multiple Purposes

In today’s business environment that is immersed with mobile technologies, it is highly essential that users are able to access their requirements intuitively irrespective of the device they are using.

For instance, Trivago had launched a PWA that was faster and had push notifications to go along with several other features. After launching this app, they got a whopping increase of 150% in user engagement. Thus, it means PWAs enable companies to focus on creating applications that work across devices. This eliminates the need to create separate apps and websites for multiple platforms, devices, and locations.

Important Points to Emphasize

While we now know the benefits of PWAs, it is very important to understand that all existing applications are not supported by them. These applications generally understand the modern web layer involving HTML and are mostly vendor-based.

Courtesy of these vendors and the fact that they’re built on this foundation, PWAs benefit from the features developers have access to. It includes access to hardware-based rendering, local storage, touch events, offline applications, and push notifications.

Web App Development with 91Social

To create a top-notch web app for your business, you need reliable partners by your side. 91Social comprises experienced web developers who will build custom web apps for you based on your requirements.

Please visit us on our website or get in touch with our team for a quick briefing about our offerings in software development.